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I've always looked at design as a spectrum (since this I have come up with a more dynamic model, but for the sake of your sanity I'll keep it simple) with one side being the artistic and expressive side. Whereas the opposite side is a more engineered and calculated approach. You have your high flying artsy type on one side and your grounded research based on the other. Of course in reality things are a bit more complicated. In general think that well designed products have that visceral 'gotta have it sexy form factor' styling, but more importantly the product must be a clever solution to a users problem.

As the lead designer at a small company like MTI, I wear many different hats. This has given me the ability to understand everything that goes into the development of an individual product. Not only am I responsible for the creating a solution, but I am in charge of planning line changes, research, material selection, color blocking, fabric usage and MOQs, packaging, and communicating all of this to our tecnical departments in Vietnam and China. Having such a large workload has forced me to manage my time as efficiently as possible so I can juggle multiple projects and finish before a deadline.

Designing products such as life jackets has helped all facets of my growth as a designer. Each jacket we design has to meet the very strict guidelines written by the United States Coast Guard, and interpreted by the engineers at Underwriters Laborities Inc. These restrictions provide many challenges for a designer because every single component must go through rigorous strength tests and other various safety testing. There are many limitations to jackets as well which include things like pocket area, jacket entry, and among other things buoyancy requirements. However I see these types of restrictions as opportunities to flex creative muscles and overcome them through clever design.

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