I am a passionate designer hell bent on contributing my verse to the powerful play of design.
I have experience in both digital product and industrial design. I believe design is about solving the right problems. I rely on data driven strategies such as jobs-to-done, lean UX processes and hypothesis testing. I will not be testing fifty shades of blue to see which shade results in more clicks.
I don't subscribe to any design dogma. Instead, I practice Design Thinking through ideation, iteration and prototyping. I do this through observation, user interviews, journey mapping, brainstorming, storyboarding and user testing on prototypes.
Beyond Design
When I'm not designing, you can find me cooking, taking photographs, tinkering with cars, making hot sauce and jam (jam sesh), writing and talking about current events.