Overview
Redesigned GPS tracking software enabling farmers to monitor spraying, tilling, and harvesting operations. Key challenges included creating an intuitive job-starting process, displaying complex implementation details on limited screen real estate, and modernizing the visual language with clearer iconography.
Methodology
Employed design thinking, user interviews, card sorting, A/B testing, and Material Design principles. Field research involved riding in tractors to observe actual user workflows. Identified four primary user types: Support Staff, OEM/Dealer, Owner/Operator, and Employee Operator.
Key Solutions
- Job-based design with fast startup sequences
- GPS-location sorting for quick job access
- Quick-access tool tray for frequently used features
- Expandable job summary with four programmable display options
- Card-based interface for jobs, reports, vehicles, and implementations
- Day/night themes with improved contrast
- Comprehensive pattern library for future development
Testing & Results
Eight users across three rounds provided feedback. Testing revealed the starting sequence worked well, users appreciated the job summary and tool tray, and visual design received overwhelmingly positive feedback during outdoor testing in bright conditions.
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