Underdog

Underdog

Client: MTI Role: Industrial Designer Date: December 2010

Overview

The Underdog is an innovative life jacket that placed the foam underneath the dog.

Innovation

It was a first of its kind design that took into account how a dog naturally swims in the water. Every jacket on the market placed the foam over the back which does not naturally augment the swimming motion and position of dogs.

By placing the flotation underneath, the design works with the dog’s natural swimming position rather than against it.

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